Labels implemented today fulfill many functions in terms of use, advertising and information. For many people, the label is an important source of information and is a carrier of a lot of valuable data about the product, its ecological status, and certificates. You can learn about the ten characteristics of a label and how to…
Category: Marketing
The truth about the packaging which can be recycled.
Annually, we throw 8 million tons of plastic into the oceans. Plastic surrounds us, it is ubiquitous. Probably most of you will say: How is this possible? After all, plastics are recycled. At least that’s what the oil industry has been telling us for more than 50 years. Unfortunately, most plastics are not recycled. …
What labels appeal to consumers from generations X to Z? The dialogue between the producer and the consumer through the label.
Today, probably every producer who displays his product on store shelves knows how important the role of the packaging is. It is a place that enables dialogue with the consumer, a marketing tool that builds the brand image, promising specific benefits related to communing with the brand and using the product. Therefore, manufacturers, and in…
How do colors affect us?
How do colors affect us? They influence our well-being, emotions, and purchasing decisions. Most of us think that the use of colors in product advertisements or label designs is pure coincidence, the artistic creativity of a group of graphic designers or the ideas of a designer. Nothing could be more wrong – colors are associated…